Maybelline’s First Ever Male Product Ambassador

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Less than a year after Cover Girl picked its first ever Cover Boy (I wonder if people will start calling it Cover Person soon), Maybelline has chosen Manny Gutierrez (a.k.a. Manny MUA) as an Ambassador for its Big Shot campaign. Manny, along with fellow Influenster Shayla Mitchell, will be marketing the Company’s Volum’ Express The Colossal Big Shot Washable Mascara. This move by the Company isn’t entirely surprising given his 2 millions followers on Instagram and YouTube each, and that he was also the first Male to represented on their Instagram page. This is a great start to the year and hopefully this is another step in creating greater diversity in beauty product marketing.

 

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