Colourpop‘s CEO, Laura Nelson, may not be as well known to the brand’s fans as is someone like Jerod Blandino, from Too Faced, but it seems like she’s getting into the social media game as well. On her own Instagram account, she started “leaking” pictures of various products likely from their next collection launch. The first was of a set of pressed powder shadows in a variety of colors and finishes. Three days later came a picture of 3 individual Lippie Stix boxes and one large unknown box with the words “One Of a Kind”, which clearly were going to have something to do with Valentine’s. She also shared a picture of a box with a duo of pressed powder shadows.
From what we know till today, the collection consists of the following:
- 5 duo pressed powder sets
These are mini sets with 2 pressed powder eyeshadows each. Already people are drawing comparisons to the very similar ones from Kylie’s Valentine’s launch. So far we’ve only seen a picture of these 2 colors but it’s likely the others will also be in the pink, peach and silver/grey family (from the first Gram).
- 3 new Lippie Stix
The Lippies are milky nude shades shown in the picture below, in a new creme finish formula. Their existing formula is very good so it’s no doubt the new one will be equally good. However the colors are warm nudes that most makeup lovers would already own.
- 1 all new foursome
So far there aren’t any confirmed details but earlier today Laura showed a clip on Instagram of 4 pressed shadows so these may be the ones being included in the collection.
- 2 Super Shadow shadows – One shadow appears to be matte and the other metallic, both in shades of red.
- 1 mini Matte Liquid lip
- 1 tie-dye highlighter
This looks like a highlighter with both light and dark pink tones.
This collection will be available on 7th Feb at 10am PST on colourpop.com.
Update (02/06): The latest social media updates show the “One of a Kind” duo pressed-powder set seen earlier and an additional 4 sets called “Meant to be”, “Boyfriend Stealer”, “Two to Tango”, and “Apple of My Eye”.
There was also a first glimpse of the mini set with 5 liquid lipsticks in shades of pink and red.
The Duo sets will retail for $10 each and the mini set for $8.